It's attracting millions of users without any real marketing. The app provides personalized horoscopes and lets users connect with friends. The app CoStar raised $15 million from investors last April. Revenue for astrology apps grew to nearly $40 million in 2019 - a 64% increase from the year before. One report from market research firm IBISWorld showed that Americans spent $2.2 billion a year on “mystical services.” This includes all things astrology, like palm and tarot card readings, astrology apps and more. The bottom line is: Astrology is making a comeback, and it’s making a lot of money. There are zodiac memes all over Twitter and Instagram accounts that post about different signs' different personality traits. Nowadays, people joke about Mercury being in retrograde, and it's a somewhat common thing for a person to be asked at any given time what their rising and sun signs. Astrology is more popular and more accessible than ever.
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